Good Afternoon. Welcome to yet another edition of the Helicopter Shot. A newsletter that satisfies the tastebud for tastemaker who loves business, culture and sport. Here is stuff that really stood out for me this week.

• Business : The Agnelli Effect, Is your company a rocket ship or a tractor

• Culture : Kevin Hart's Happy Meal, A Rahmani Hidden Gem

• Sport : A New sports documentary, Pickleball fraud

BUSINESS

🚘L'Avvocato: Gianni Agnelli was an Italian industrialist and principal shareholder of Fiat. As the head of Fiat, he controlled 4.4% of Italy's GDP, 3.1% of its industrial workforce and 16.5% of its industrial investment in research. He was the richest man in modern Italian history. Gianni Agnelli enjoyed a lifelong love affair with cars. His grand-daughter Ginevra Elkann recalled that when he was around “the pace of life changed, like electricity”. Read

🚀Is your Company a Rocket Ship or Tractor How important revenue is to your company will depend on the answer to that question. In other words, if you're on a rocket ship, and it's going up very fast, don't argue about the thrust-to-weight ratio. The thrust-to-weight ratio is 'lots'. Your aim is to keep it pointed roughly upwards and make sure you don't blow up - you can worry about the revenue model once you get into orbit. Benedict Evans hits it out of the park in this piece.

CULTURE

🍔 Kevin Hart starts his own Happy Meal | The stand-up comedian, actor and entrepreneur's latest venture, which he hopes will become a national chain, officially opens in Los Angeles on Aug. 25. THR reports that Kevin Hart is taking on McDonald’s, Burger King, In-N-Out, and KFC for fast food stardom | Read

🎵 A Rahman Gem I Even though I am a bigger fan of the renditions of Pakistan Coke Studio, this one by AR Rahman still floats my boat. Hidden Truth in searching any Coke Studio is the Behind the Music (BTM) of every song and for this song in particular where the meaning of the chorus of this particular song. It basically goes - There are 2 important things in one's life - One is when you are born and the other is the day you realize why you are born. See the Video

SPORT

🎥 A New Sports Documentary Every sports fan wants to own a sports team as a career ambition. Forget the fact that this might not be the best business decision its more taken from the heart, than the head. And with new club there definitely is way to build the brand, the Wrexham football club have chosen to make a version like that of Amazon Prime's successful All or Nothing Series. Only this time its on FX instead of Amazon. "Welcome to Wrexham" sees two Hollywood stars try to take an underdog soccer team to glory. See the Trailer.

🥒Is Pickleball a Fraud ? | The Gates Foundation denies any connection to the ultra-popular sport (yeah right). Last month Gates posted avideo titled “I’m a Pickler!” which is a watershed moment in pickleball marketing — this is the first time the sometimes-richest man on the planet has been so aggressive in promoting the concept of pickleball. Not even a brand of equipment or a charity: just the concept of pickleball. What does he have to gain? Read the fantastic piece by Gawker on the Pickleball Fiasco.

MEME OF THE WEEK

That's a wrap for this week. Stay hungry stay foolish and see ya next week !If you want more, be sure to follow our Twitter (Helicoptershots)